Yolanda Domínguez

YOLANDA DOMÍNGUEZ (Madrid, 1977) is a Spanish artist who works from what is disquieting, handling situations that are sensitive and disturbing for the spectator. Her aim is to generate social criticism and a reaction.

Via the main strategies of irony and decontextualisation, she creates situations or settings in which the spectators find themselves involved and can take part. These experiences are called “livings” and they use alternative channels to those of the conventional art circuit. They are inserted in real life contexts in order to have a profound emotional and mental impact on the spectators and actively involve them in the proposal.

She develops projects about gender subjects that question the established attitudes of women. In 2008, she filled the streets of Madrid with posters in which a woman offered to do everything that is expected from a traditional wife in exchange for an economic status. In another of her interventions, she had an actress dressed in Louis Vuitton begging for a Chanel product in front of their very shop. One of her latest interventions about rivalry between women ended up being the image of the opening of the January sales used by various national newspapers.

Her livings, aimed at both men and women, incite debate and many of them have become known in the media and have generated significant controversies.

EDUCATION
She studied Fine Arts in Madrid's Complutense University and gained a Master in Art and New Technologies in the European University of Madrid and in Concept and Creation in Photography in Madrid's EFTI School. She has also carried out production workshops with well-known visual artists such as Eugenio Ampudia, Daniel Canogar and Chema Madoz.

She has recently received a grant from the Spanish Ministry of Culture for the Promotion of Spanish Art abroad (2010). She has presented her work in different institutions and photographic festivals such as Photoespaña, Tarazona Foto Zaragoza, as well as the Competition for the 25 years of L'Alliance Française in Madrid and, in 2010, for Mulier,mulieris in the Museum of the University of Alicante.

She combines her work as an artist with teaching via conferences and colloquia in different Spanish Women's Institutions and Associations. She is lecturer of the EFTI Master in which she teaches the “Art as a tool of social transformation” and “Creativity” workshops.

EXHIBITIONS AND AWARDS
2005: Selected work showed at the López Villaseñor (Ciudad Real) competition.
2008: Nike Europe Photography competition finalist.
2008: Collective photographic exhibition in Photoespaña 2008, EFTI, Madrid.
2008: Collective photographic exhibition: “De tal palo, tal astilla”, Tarazona Foto. Zaragoza.
2009: “Under the Veil” Selected and showed work at the 25 years of the French Alliance competition in Madrid, Spain.
2010: “Omelettes” - Selected and showed work at the Mullier Mullieris competition of the Alicante University Museum, Alicante. Spain
2010: “Begging for a Chanel” - Selected and showed work in GORPUTZA CALL PROCESS International Public Call -Noventa Grados & liquidDocs, Pais Vasco. Spain
2010: Grant of The Ministry of Culture of Spain for the Promotion of Contemporary Art.
2011: Festival Exist Live Art/Performance Art, Brisbane, Australia